Every new world-changing idea begins as a story. Building an audience who have their hands out ready and waiting for your products and services means telling them stories that they can connect and identify with.

In this playful, interactive workshop, Lou Shackleton and Mel Findlater of The You Can Hub will give you the tools and create the environment for you to create truly compelling stories which connect with your audience.

In the session you will:

• See examples of creative storytelling in action

• Practice prototyping your own story and get feedback from your peers

• Learn a classic storytelling framework to help you create compelling messages and communicate your idea

• Understand your own role and the role of your customer in the unfolding story of bringing your idea to life

About your facilitators:

Lou grew up being told she was “too smart for art.” She pursued a career in psychology and academic research before an autoimmune disorder stopped her in her tracks. Now she’s on a mission to combine her psychology and creativity – her smarts and her arts. As Change-Maker in Chief at The You Can Hub, she has used story to raise funds through crowdfunding and to guide the development of services and events. When she’s not nerding out about stories, she’s doing yoga, watching live bands, or hatching plans for her next 30 Day Challenge.

Mel is a mischievous mother and cheeky change-maker. Her background is in training and facilitation and, having worked with a diverse group of adults, young people, and children, she has a brain full of activities for learning and loves exploring group process. Mel is our head of community building and is in charge of creating a playful and intimate experience where your learning can prosper. She’s also Canadian so don’t be surprised if you catch her saying ‘eh’ at odd moments or talking about her toques.

What people say

• “I think I learned more than I can put into words really. It feels like that kind of intangible knowledge that you don’t realise you have from an experience rather than book learning.”

• “The trainers were engaging and flexible and created a comfortable and open group atmosphere”

You Can Hub changes the way people think about themselves and others. By challenging and changing your own underlying beliefs, you can achieve more and have fun doing it. We specialise in making change fun, whether that be personal change or cultural change. We are experienced facilitators with an impeccable ability to ask the right questions, moving you to where you need and want to be.

Contact us

If you’re interested in Compelling Storytelling, let’s get the conversation started. Drop us a message using this form:

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